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Features & Benefits

Maximize Your Data Flow to Google, Meta & More

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For Better Audiences, Higher Sales, and Lower Ad Spend

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    Unlock Customer Insights with Shoplytics GA4 Integration
    With Shoplytics, gain a deep understanding of your customers’ behavior and fine-tune your marketing strategies to hit your business goals faster and more effectively.

     

    Analytics at the Press of a Button

    Built on over 15 years of e-commerce expertise, Shoplytics provides a complete tracking and optimization system for your shop.

     

    Comprehensive Google Analytics Features:

    • Full Google Analytics Setup: Track sales, revenue, and product details seamlessly.

    • Enhanced Ecommerce Path Analysis: Follow the customer journey in detail.

    • Product, Cart, and Checkout Tracking: See where conversions happen—and where they don’t.

    • Automatic Contact, Lead, and Newsletter Tracking

    • Click Tracking and Self-Visit Filtering

    • Consent Mode V2 Ready: GDPR-compliant and compatible with any cookie banner.

    • Shoplytics ensures worry-free, GDPR-safe tracking by only collecting data when visitors consent. And it’s always up-to-date; as data privacy regulations change, Shoplytics adapts automatically, with no action required from you.

     

    Advanced Features:

    • Server-Side Tracking: Robust tracking that’s always included.

    • Attribution Analysis: Go beyond "last click" to get a complete view of the customer journey, from first click to final purchase.

     

    Shoplytics keeps your shop’s tracking accurate, compliant, and optimized—giving you the insights you need to drive growth effortlessly.

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    Boost Your Google Ads Performance with Shoplytics
    Google Ads increasingly relies on AI to optimize and deliver your campaigns, and that AI thrives on high-quality data. The more accurate and robust your data, the better your results. That’s where Shoplytics comes in.

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    With Shoplytics, you’ll transform how you track, analyze, and optimize your Google Ads campaigns, driving higher conversions and better ROI.

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    Why Shoplytics is Essential for Success with Google Ads
    1. Comprehensive Sales Tracking
    Accurately track all sales data to help Google’s AI optimize your campaigns and deliver better results.

    2. Precision Revenue Insights
    Ensure 100% accurate revenue tracking—minus taxes and shipping—so your profit calculations and ROAS are always reliable.

    3. Advanced Soft Conversion Tracking
    Capture key visitor actions, such as browsing behavior and product interest, to build smarter retargeting audiences.

    4. Powerful Retargeting
    Automatically create dynamic retargeting audiences based on visitor behavior, including cart abandoners, high-interest viewers, and more.

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    Key Benefits for Online Shop Owners and Tech Managers
    Enhanced Conversions: Shoplytics sends additional anonymized signals to track cross-device conversions for maximum accuracy.
    Server-Side Tracking: Get the most advanced tracking for better AI training and performance.
    Customizable Data Collection: You decide what to track, ensuring flexibility for compliance or advanced insights.
    De-duplication: Automatic filtering prevents duplicate conversions, keeping your reports clean and accurate.
    Offline Conversion Tracking: Capture sales that occur outside your online checkout, such as through email or invoice, to get a full picture of your ad performance.

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    What Makes Shoplytics Unique?
    Dynamic Retargeting: Build audiences automatically, such as:
    Visitors to specific product pages.
    Cart abandoners.
    High-interest visitors who didn’t convert.
    Behavior-Based Targeting: Use metrics like page views, time spent, scroll depth, or clicks on specific elements to create advanced audience segments.
    Offline Sales Integration: Include offline revenue in your Google Ads campaigns for better ROAS calculations and AI optimization.
     

    Your Data, Your Control
    Shoplytics integrates seamlessly with Consent Mode V2, letting you choose between basic or advanced options for tracking compliance. Plus, server-side tracking ensures your shop is ready for a future without third-party cookies—all with zero extra effort.

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    Hassle-Free Setup and Peace of Mind
    Worried about duplicate tracking or disrupting existing campaigns? With Shoplytics, you don’t have to be.

    Secondary Conversion Actions: New tracking starts in a non-intrusive secondary mode, so your current campaigns remain unaffected.
    Scalable Activation: Once Shoplytics delivers higher-quality data, you can decide when to switch it to primary tracking.
     

    Why Shoplytics?
    Shoplytics isn’t just another tracking tool—it’s your key to unlocking the full potential of Google Ads. From enhanced conversions to precise revenue tracking, it’s designed to maximize profitability and give you unmatched insights into your customers’ behavior.

    Don’t leave your ad performance to chance. Let Shoplytics simplify your tracking and supercharge your results today.

     

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    Unlock Facebook Ads’ Full Potential with Shoplytics
    Facebook offers endless opportunities to drive better, more profitable traffic to your shop—but are you fully leveraging them? With Shoplytics, every Facebook Ads feature is activated automatically, ensuring you get the most out of your campaigns without the hassle.

     

    Key Facebook Ads Tracking Features

    • Enhanced Conversion Tracking

    • Maximize data availability to improve Facebook’s algorithm performance and drive more conversions.

    • Server-Side Tracking

    • Advanced tracking methods ensure accurate data collection, even in a cookie-restricted world.

    • Accurate Revenue Tracking

    • Track revenue without taxes or shipping to ensure precise profit calculations and ROAS insights.

    • De-Duplication of Conversions

    • Prevent duplicate entries and maintain clean, reliable conversion data.

    • Product-Level Tracking

    • Collect detailed product data for smarter AI training and campaign optimization.

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    Powerful Retargeting Made Simple
    Shoplytics takes your Facebook retargeting to the next level with dynamic and automated audience building:

    • Behavior-Based Audiences:

      • Product page visitors.

      • Cart openers, buyers, and abandoners.

      • High-interest users without purchases.

      • Low-interest visitors (to save ad budget).

    • Click-Based Audiences:

      • Target users who interact with specific promos, images, or text.

    • Dynamic Retargeting:

      • Automatically create audiences from your product feed, targeting users at every stage of the purchase journey.

    Advanced Features for Maximum ROI

    • Offline Conversion Tracking

      • Capture offline sales, like purchases made via email or invoicing, to include them in your campaign performance metrics.

    • Customizable Compliance

      • Choose whether to prioritize GDPR compliance where needed, offering flexibility in your data collection strategies.

     

    Why Shoplytics for Facebook Ads?
    Shoplytics doesn’t just enhance your Facebook Ads tracking—it transforms it into a seamless, automated system. By leveraging:

    • Enhanced Conversions for better algorithm performance.

    • Server-Side Tracking for robust, future-proof data collection.

    • Smart Retargeting that aligns with customer behavior.

     

    You’ll generate better audiences, more conversions, and higher profitability. Whether you’re scaling up or fine-tuning campaigns, Shoplytics ensures your Facebook Ads deliver maximum impact with minimal effort.

     

    Make every Facebook ad count—get started with Shoplytics today!

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  • Shoplytics: Seamlessly Integrate All Your Tools and Scripts
    From AWIN to Bing, Pinterest, TikTok, Klaviyo, and more—Shoplytics integrates all external scripts and pixels effortlessly. No matter what tools you rely on, Shoplytics brings them together for maximum efficiency and performance.
     
    Why Shoplytics for Script Integration?
     
    Comprehensive Compatibility:
    Easily integrate with a wide range of platforms, including analytics tools like Hyros and Tracify, comparison sites , and marketing tools like Pinterest Ads and TikTok Ads.
    GDPR-Compliant:
    Stay fully compliant with data protection regulations while leveraging all your marketing and tracking tools.
    Optimised for Speed:
    Shoplytics ensures that your shop’s scripts are loaded efficiently, keeping page speeds lightning-fast and user experiences seamless.
    Unlimited Customization:
    Add your own scripts anytime to meet the unique needs of your business.
     
    One Platform, Unlimited Potential
    Shoplytics unifies your shop’s scripts, pixels, and tools into one streamlined system, so you can focus on growing your business while we handle the complexity. With our solution, your shop will run faster, smarter, and fully compliant.
    Elevate your online shop with Shoplytics—the ultimate integration and optimization tool.

  • Shoplytics: Actionable Insights, Not Just Data
    With Shoplytics, you don’t just get raw data—you get clear, actionable recommendations to optimize your shop and marketing strategies effortlessly.

     

    Built for Practical Results
    Developed with over 10 years of agency experience, the Shoplytics dashboards are designed to give you:

    • A quick overview of your shop’s performance.

    • The depth and detail you need for advanced analysis—only when necessary.

     

    Simplify Complex Analytics
    With the complexities of Google Analytics 4 (GA4), analyzing data directly in GA4 has become more challenging than ever. Shoplytics dashboards solve this problem by delivering:

    • Key insights at a glance: See how your shop and marketing efforts are performing in real time.

    • Simplified reporting: The most critical metrics and trends presented in a clear, easy-to-read format.

     

    Support Every Step of the Way
    Each dashboard comes with a short, easy-to-follow video guide, ensuring you can make the most of the insights and analytics Shoplytics provides.

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    From Data to Growth
    Shoplytics transforms complex data into actionable insights, empowering you to improve your shop and marketing with ease. Get the clarity you need to grow your business with dashboards designed for speed, simplicity, and results.

  • Shoplytics: Intelligent Script Management for Peak Performance
    With Shoplytics’ smart script management, tracking scripts load at the perfect moment—as early as possible but only when absolutely necessary.

     

    Why It Matters
    Optimizing your script load time ensures your shop delivers:

    • Lightning-Fast Page Speeds: Keep visitors happy and engaged, leading to more sales.

    • Better Google Rankings: Faster websites rank higher, driving more organic traffic.

    • Improved Ad Performance: Higher quality scores in Google Ads and Meta Ads mean lower click costs and greater ROI.

     

    Effortless Optimization for Big Results
    Shoplytics takes care of the heavy lifting, combining intelligent tracking with speed optimization to create the ideal user experience and maximize your shop's potential. Better speed, better results—all with ease.

  • Shoplytics: Flexible and GDPR-Compliant Tracking


    With Shoplytics, your tracking is 100% GDPR-compliant—or not, if you prefer. The choice is yours. 😉

  • Shoplytics: Complete Data for Maximum Insights
    Shoplytics tracks revenue, product details, and all extended information, giving you full clarity from the start.

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    Fuel AI for Better Results

    With this enriched data, the AI behind Google and Meta gets the insights it needs to deliver visitors who are even more likely to buy in the future.

     

    Data That Drives Growth
    Empower your shop with comprehensive tracking that not only boosts your understanding but also supercharges your marketing campaigns for higher conversions and better ROI.

  • Shoplytics: Discover What Engages Your Visitors
    With Shoplytics, you can easily see what captures your visitors' attention—which elements they click on the most.

     

    Smarter Ads for Better Engagement
    This data empowers Google and Facebook’s AI to deliver precisely targeted ads that resonate with your audience, driving higher engagement and better results.

  • Shoplytics: Automatic Data Collection for Maximum Impact
    Shoplytics captures everything automatically, showing you exactly where your visitors’ interest is highest.

     

    Better Audience Insights
    With this data, Google, Facebook, and other ad networks learn to understand your audience more effectively, delivering smarter targeting.

     

    More Traffic, Lower Costs
    The result? Increased traffic and lower click prices, giving your ads a competitive edge and boosting your ROI.

  • Shoplytics: Stay Informed About Shop Errors
    Knowing about errors in your shop is crucial to keeping things running smoothly. Shoplytics automatically tracks errors and identifies the pages where they occur.

     

    Quick Fixes, Faster Results
    With a detailed error report, your developer can start resolving issues immediately, ensuring your shop gets back on track.

     

    Uninterrupted Revenue Flow
    Fix errors fast with Shoplytics and let your revenue flow freely again. No downtime, no missed opportunities.

  • Shoplytics: Boost Sales Instantly with A/B Testing
    The fastest, most effective way to increase sales without additional traffic is A/B testing. With Shoplytics A/B Testing, your shop becomes more profitable automatically.

     

    Why Choose Shoplytics A/B Testing?

    • No Extra Costs: Unlike other tools costing €200-500/month, A/B testing with Shoplytics is included.

    • Optimized for Speed: Maintain lightning-fast load times, unlike other tools that can slow your shop down.

    • Seamless Google Analytics Integration: Effortlessly analyze test results within a familiar interface.

    • Simple and Flexible: Start testing immediately with a user-friendly platform—no training or complex setup required.
       

    Advanced Features for Maximum Profitability

    • Audience Segmentation: Tailor tests to specific visitor groups for precise targeting:

      • New vs. Returning Visitors

      • Mobile vs. Desktop Users

      • Campaign-Specific Visitors

    • Personalized Experiences: Show each visitor exactly what they need to see to maximize their buying intent and keep them shopping in your store—not the competition’s.

     

    Unlock Your Shop’s Full Potential
    With Shoplytics, A/B testing is faster, easier, and more effective. Start optimizing today and watch your sales grow—without any extra traffic or costs.

  • Shoplytics: Heatmaps Included—for Free
    Heatmaps are an essential tool for any online shop, and with Shoplytics, they’re completely free.

     

    Automatic Integration with Microsoft Clarity
    Shoplytics automatically activates and integrates the powerful, free heatmapping tool Microsoft Clarity into your shop.

    No Expensive Third-Party Tools: Save money by eliminating the need for costly heatmap software.
    Same Powerful Features: Gain the insights you need to optimize your shop—at no extra cost.
     

    Bonus: Expert Video Course
    Learn how to identify and fix weaknesses in your shop using heatmaps with an easy-to-follow, comprehensive video course included with Shoplytics.

     

    Optimize Smarter, Spend Less
    With Shoplytics, you get heatmapping capabilities integrated seamlessly—helping you enhance your shop’s performance without breaking the bank.

  • Shoplytics: Unlock Powerful Soft Conversions
    Track soft conversions like visitor behavior—number of visits, page views, scroll depth, and time spent in your shop—to help Google and Meta’s AI quickly learn who your best customers are.

     

    Custom Conversions and Retargeting Made Easy

    With just a few clicks, you can create custom conversions and retargeting audiences and send them directly to Google and Meta. Need assistance? Simply send a quick email or WhatsApp, and the Shoplytics team will handle it for you.

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    Flexible and Supportive
    Shoplytics adapts to your needs, offering powerful tools and personalized support to ensure your tracking works perfectly for your shop. Effortless optimization, just the way you want it. 

  • Shoplytics: Go Beyond Revenue Tracking
    Tracking revenue alone is no longer enough to stay competitive on Google and Meta. To attract new, high-value visitors, you need deeper insights.

     

    Profit Tracking for Smarter Ads
    Shoplytics goes beyond standard revenue tracking, letting you measure profit (net revenue) directly within Google Ads and Facebook Ads. This means more accurate data for better decision-making.

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    POAS Over ROAS
    Shift from ROAS (Return on Ad Spend) to POAS (Profit on Ad Spend) tracking, so you can focus on what truly matters—profitability, not just revenue. Optimize smarter with Shoplytics.

  • Shoplytics: Future-Proof Your Tracking with First-Party Data
    With First-Party Tracking, your data collection remains secure—no matter what the future holds. 😊

     

    100% Prepared for a Cookie-Less Future
    Shoplytics ensures your shop is fully ready for the end of third-party cookies in browsers, keeping your tracking reliable and compliant.

     

    Stay Ahead of the Game
    Future-proof your business with Shoplytics’ advanced tracking, so you can focus on growth while staying one step ahead of industry changes.

  • Shoplytics: Close Data Gaps with Server-Side Tracking
    Shoplytics has you covered. By activating server-side tracking, data gaps are automatically filled, ensuring your tracking is complete.

     

    Maximize Data and Insights
    Server-side tracking restores maximum data availability, giving you clear, actionable insights to optimize your strategies with confidence.

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    Better Data, Better Traffic
    With enriched data, Google and Facebook’s algorithms work more effectively, delivering higher-quality traffic to your shop and driving better results.

  • Shoplytics: Capture Offline Sales for Smarter Ads
    Until now, offline sales and revenue were lost in your tracking. With Shoplytics, those sales can finally be reported back to Google Ads.

     

    Boost AI Performance and Measure True Success
    By integrating offline sales, you’ll see an immediate improvement in performance tracking and provide Google’s AI with the data it needs to target highly purchase-ready visitors.

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    Understand the Real Value of Your Ads
    With Shoplytics, you’ll finally uncover the true value of your Google Ads, optimizing your campaigns for better ROI and smarter growth.

  • Shoplytics: Add Custom Scripts Without Slowing Down Your Shop
    Whether it’s tracking scripts from external providers or quick code updates from your developer, Shoplytics makes it easy to manage them—without extra plugins.

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    Streamlined and Flexible Script Management

    • Add scripts directly to your shop’s source code through Shoplytics—no manual coding required.

    • Fully customizable without making changes to your actual source code.

    • Optimized for speed to ensure your shop stays fast and responsive.
       

    Compliance Made Simple
    Stay GDPR-compliant if needed, or customize your setup based on your shop’s needs.

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    Effortless and Efficient
    With Shoplytics, you can adapt your shop quickly, flexibly, and securely—keeping it optimized for both speed and compliance.

Shoplytics Has a Plan for Everyone

Whether you’re a small shop, a large-scale business, or an agency, we have the perfect plan to fit your needs. Sign up today and start optimizing!

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