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Una Mattress Case Study

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Una Mattress Optimizes Marketing and Boosts ROI with Shoplytics

Overview
Una Mattress, a premium online retailer of organic, customizable mattresses, faced challenges in tracking their marketing performance and maximizing ROI. With their commitment to delivering high-quality, eco-friendly products, Una Mattress needed an advanced tracking solution to better understand customer behavior, optimize their campaigns, and drive growth. After implementing Shoplytics, Una Mattress gained valuable insights and unlocked new opportunities for success.

 

The Challenge
Before Shoplytics, Una Mattress faced several key obstacles:

  • Fragmented Data: Inconsistent tracking made it difficult to connect marketing efforts to sales performance across platforms like Google Ads and Meta Ads.

  • Limited Retargeting Capabilities: Without detailed customer behavior data, Una Mattress struggled to create precise retargeting audiences.

  • Manual Data Analysis: Identifying weaknesses in their website and marketing strategy required time-consuming manual efforts.

  • Compliance Concerns: As an EU-based company, staying GDPR-compliant while collecting essential data was critical.

 

The Solution
Una Mattress implemented Shoplytics to solve these challenges and streamline their operations. Key features and benefits included:

  • Comprehensive Behavioral Tracking: Shoplytics tracked every step of the customer journey, from product page visits to cart activity, providing Una Mattress with actionable insights.

  • Dynamic Retargeting Audiences: Automated segmentation allowed the creation of tailored audiences based on behavior, such as cart abandoners and high-interest product viewers.

  • Heatmaps and Insights: The integration of heatmaps through Shoplytics revealed areas of high and low engagement on their website, enabling targeted improvements.

  • GDPR-Compliant Server-Side Tracking: Shoplytics ensured data privacy compliance while delivering maximum data availability and accuracy.

 

The Results
In just 12 weeks, Una Mattress saw significant improvements:

  • 45% Improvement in Data Accuracy: Server-side tracking resolved data gaps and provided a complete view of customer activity.

  • 20% Increase in Retargeting Conversions: Better audience segmentation drove higher engagement and sales through tailored campaigns.

  • Website Optimization Success: Heatmaps highlighted key areas for improvement, leading to a redesigned checkout process that reduced cart abandonment by 15%.

  • Streamlined Marketing Efforts: Shoplytics’ dashboards saved hours of manual analysis, allowing the team to focus on strategy and execution.

 

Why Shoplytics Worked for Una Mattress
Shoplytics addressed Una Mattress’s pain points with:

  • Accurate Multi-Channel Tracking: Integration with Google and Meta Ads ensured every interaction was accounted for, improving ad performance.

  • Customizable Retargeting: Dynamic audiences helped Una Mattress reach the right customers at the right time.

  • User-Friendly Dashboards: Intuitive analytics tools made it easy for the Una team to identify opportunities and measure results.

  • Seamless GDPR Compliance: Shoplytics ensured data privacy requirements were met without sacrificing insights.

 

What Una Mattress Says
"Shoplytics has completely transformed how we approach tracking and optimization. The insights into customer behavior and retargeting audiences have helped us connect with our customers like never before. We’re already seeing the benefits, and we’ve only just begun."
— Chris at Unamattress.co.uk

 

Next Steps for Una Mattress
With Shoplytics firmly in place, Una Mattress is now:

  • Expanding their use of A/B testing to refine landing pages and drive higher conversions.

  • Leveraging offline conversion tracking to connect direct inquiries and phone sales to their marketing campaigns.

  • Exploring advanced features like profit-based tracking (POAS) to prioritize high-margin products in ad campaigns.

 

Conclusion
Una Mattress’s success with Shoplytics highlights how advanced tracking and insights can empower online businesses to optimize their marketing efforts, reduce inefficiencies, and drive significant growth.

 

Ready to see similar results? Transform your shop’s tracking and marketing with Shoplytics today. Sign up here 

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