Overview
Addesu, a forward-thinking digital marketing agency, specializes in creating high-performing ad campaigns for e-commerce clients. Despite their success, Addesu faced challenges in tracking accuracy and campaign optimization due to evolving privacy restrictions and limited data flow from third-party platforms. To overcome these obstacles and deliver even greater results for their clients, Addesu implemented Shoplytics.

 

The Challenge
Addesu’s team needed a solution to address key tracking and performance gaps across their client campaigns:

• Data Inconsistencies: Traditional tracking methods were hindered by cookie restrictions, leading to incomplete insights.

• Rising Ad Costs: Without precise tracking, achieving optimal ROAS (Return on Ad Spend) became increasingly difficult.

• Client Demands: E-commerce clients wanted actionable insights to drive profitability without adding complexity to their workflows.
   

The Solution
Addesu introduced Shoplytics across their client portfolio to enhance campaign tracking and optimize performance.

Key features utilized included:

• Server-Side Tracking: Shoplytics enabled reliable data flow unaffected by browser limitations or ad-blockers.

• Custom Retargeting Audiences: Addesu leveraged behavioral data captured by Shoplytics to refine audience segmentation and boost ad relevance.

• POAS (Profit on Ad Spend) Tracking: By integrating net revenue tracking, Addesu focused on true profitability rather than generic revenue metrics.

 

The Results

Within just three months, Addesu experienced significant improvements across their client campaigns:

95% Tracking Accuracy: Server-side tracking closed data gaps, providing Addesu with complete visibility into client performance.
Lower Ad Costs: Improved audience targeting and smarter retargeting strategies resulted in 23% lower CPCs (Cost Per Click) on average.
Higher Client Revenue: Clients reported a 30% average increase in monthly revenue thanks to optimized ad spend and better campaign insights.
Streamlined Reporting: Shoplytics’ seamless dashboards allowed Addesu to deliver detailed, actionable reports without manual data wrangling.
 

Why It Worked
Shoplytics empowered Addesu with:

• Smarter Audience Segmentation: Behavioral insights, such as scroll depth and time on site, allowed for highly targeted ads.

• First-Party Data Reliability: Clients stayed competitive despite increasing privacy regulations.

• Optimization at Scale: The ability to manage tracking and analytics across multiple clients saved time and reduced complexity.
   

What Addesu Says

"Shoplytics has completely transformed the way we manage tracking and campaign optimization for our clients. The clarity and accuracy of the data have allowed us to not only improve performance but also demonstrate clear, measurable value to our clients. It’s a game-changer."
— Fred Maude, Founder, Addesu Digital Marketing Agency

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Next Steps for Addesu

Building on their success, Addesu plans to:

• Expand the use of A/B testing tools for client landing pages.

• Leverage offline conversion tracking to capture the full scope of client sales.

• Offer enhanced performance guarantees powered by Shoplytics’ insights.
   

Conclusion
Addesu’s partnership with Shoplytics has proven invaluable in driving better outcomes for their clients. By enhancing tracking accuracy and improving campaign performance, the agency has solidified its reputation as a leader in digital marketing for e-commerce businesses.

Ready to take your agency’s campaigns to the next level? Join Addesu in using Shoplytics for smarter, data-driven results.