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4 Living Case Study

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4Living.co.uk Boosts Data Availability and Sales with Shoplytics

 

Overview
4Living.co.uk, a well-established online retailer specializing in high-quality home furniture, was looking to improve their tracking capabilities and unlock insights to better understand their customers. With the ever-evolving challenges of tracking data due to privacy regulations and third-party cookie restrictions, 4Living.co.uk sought a solution that could provide clarity without overwhelming complexity. That’s when they turned to Shoplytics.

The Challenge
Before Shoplytics, 4Living.co.uk faced several key issues:

  • Incomplete Data: Their existing tracking setup only captured a portion of customer activity, leaving gaps in valuable insights.

  • Limited Optimization Potential: Without accurate data, identifying areas for improvement and acting on them was challenging.

  • Lost Revenue Opportunities: Inefficient tracking meant their marketing campaigns were not as targeted or effective as they could be.

 

The Solution
4Living.co.uk implemented Shoplytics to address these challenges. The platform’s server-side tracking and first-party data integration allowed them to:

  • Increase data availability by filling in gaps previously lost due to browser restrictions and ad-blockers.

  • Seamlessly integrate with their existing tools, like Google Ads and Meta Ads, to provide more accurate performance insights.

  • Automatically track soft conversions, such as customer behavior and cart interactions, without requiring significant manual setup.

 

The Results
In just 8 weeks of using Shoplytics—and before implementing any further optimizations—4Living.co.uk experienced remarkable improvements:

  • 40% Increase in Data Availability: Enhanced tracking gave them a much clearer picture of customer behavior, enabling better decision-making.

  • £10,000 Increase in Monthly Sales: With better insights, their existing campaigns became more effective, leading to higher conversions and more revenue.

  • No Additional Traffic Required: These results came solely from improved data tracking and audience targeting—without increasing ad spend or website traffic.

 

Why It Worked
Shoplytics provided 4Living.co.uk with:

  • Accurate Tracking Across Channels: Server-side tracking ensured data was captured consistently, even with increasing browser restrictions.

  • Immediate Insights: The easy-to-use dashboards highlighted key areas of success and opportunities for growth.

  • Future Optimization Potential: With more complete data, 4Living.co.uk is now poised to make informed optimizations and further increase revenue.

 

What 4Living.co.uk Says
"Shoplytics completely transformed how we understand our customers. The increase in data availability alone has been a game-changer, and the additional sales are just the beginning. We’ve only scratched the surface of what’s possible with Shoplytics."
— Alex, 4Living.co.uk

Next Steps for 4Living.co.uk
With their data availability dramatically improved and sales already climbing, 4Living.co.uk is now focusing on:
 

  • Implementing A/B testing to refine their on-site experience.

  • Leveraging detailed retargeting audiences for even more targeted ad campaigns.

  • Exploring Shoplytics’ advanced features, like offline conversion tracking, to capture every opportunity.

 

Conclusion
4Living.co.uk’s success story highlights how Shoplytics can deliver immediate results simply by improving data accuracy and availability. If your shop is ready to unlock its potential, it’s time to make the switch to Shoplytics.

Ready to see similar results? Sign up today and start optimizing!

 

 

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